Feature

Personalize Pages

Create personalized landing pages by campaign, keyword, account, audience, geo, and device, without waiting on engineering.

Teams running Tailor

What you can personalize

Smart Copy Tailoring: Swap headlines and body copy by campaign, keyword, or visitor segment. Match the ad message to the page automatically. Smart Copy Tailoring
Dynamic CTA copy and destinations: Adapt button text and destination URLs by traffic source, intent signal, or enrichment data. Route enterprise visitors differently from self-serve. Dynamic CTAs
Visual personalization: Show different hero images, product screenshots, or AI-generated visuals per audience segment. Image Tailoring
Page element hiding and reordering: Show, hide, or reorder sections per segment. Lead with social proof for cold traffic, skip it for retargeting. Element Control

Use campaign, keyword, source, device, geography, and IP-based company enrichment to match each visitor's experience to their intent.

Headlines and copy: Match ad message to page headline by campaign or keyword
Visual assets: Swap images per audience, or generate new ones with AI
CTAs and actions: Route enterprise vs. self-serve traffic to different destinations
Layout and structure: Reorder or hide sections based on traffic source or segment

Match your landing pages to visitor intent by campaign, keyword, company, and more.

Headspace lifted conversion rate 91% by tailoring pages to visitor intent, on pages that already existed.