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    Feature

    Dynamic CTAs

    Match the CTA to the ad that brought the visitor. "Start free trial" for self-serve traffic, "Book a demo" for enterprise accounts. The right action for every visitor, automatically.

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    Tailor AI
    Tailor's CTA editor: a segment selected on the left and the call-to-action written for it on the right, ready to publish to the live page.

    Teams running Tailor

    What you can change

    Match the CTA to the ad
    The CTA continues what the ad promised. A visitor from a free-trial ad sees "Start free trial", a visitor from an enterprise campaign sees "Book a demo".
    Segment by who's visiting
    Show different CTAs by source, keyword, device, geo, or enriched company. Match the action to who's actually on the page.
    Test each one
    Every CTA variant runs as an experiment per segment, measured on trials and revenue rather than clicks.

    The workflow

    Pick a segment, write the CTA for it, publish. The variant goes live on your existing page and starts reporting against your baseline.

    Related reading

    See every Tailor feature

    See Tailor on your site

    Show the right CTA to the right visitor, automatically, based on audience and intent.

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    ShopBack's marketing team specified a new homepage hero, Tailor built it in the browser, and CTA clicks came back 13% up in four days.

    Read the ShopBack case study