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    Insights for performance marketers

    We Built Our Marketing Site with AI. Here's What We Learned.
    Builder NotesFeatured

    We Built Our Marketing Site with AI. Here's What We Learned.

    How we built a marketing site with Lovable and Claude Code, added A/B testing and landing page personalization with Tailor, and learned that the real advantage is optimizing under live traffic.

    Mar 9, 202610 min readGreg Bayer
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    Following Up with LinkedIn Profile Viewers Using Claude Cowork
    Builder Notes6 min read

    Following Up with LinkedIn Profile Viewers Using Claude Cowork

    Claude Cowork can automate any web-based tool or SaaS product you use. I started with LinkedIn profile viewers. The pattern works for literally any browser workflow.

    Greg BayerMar 7, 2026
    Why Paid Teams Optimize Ads and Ignore Pages
    Playbook4 min read

    Why Paid Teams Optimize Ads and Ignore Pages

    Why performance teams over-invest in ads and under-invest in landing pages, and what that costs them.

    Greg BayerFeb 21, 2026
    Design Your Landing Pages for Humans and AI
    Playbook3 min read

    Design Your Landing Pages for Humans and AI

    AI search and human visitors read differently. Here's how to structure landing pages for both without hurting conversion.

    Greg BayerFeb 18, 2026
    From Consulting AI to Collaborating With It
    Builder Notes5 min read

    From Consulting AI to Collaborating With It

    AI is moving from assistant to collaborator. Why multi-agent systems and parallel execution change iteration speed.

    Greg BayerFeb 14, 2026
    Turning 300 Customer Calls Into a Searchable System
    Builder Notes3 min read

    Turning 300 Customer Calls Into a Searchable System

    How to turn hundreds of customer calls into structured leverage using transcripts and AI.

    Greg BayerFeb 11, 2026
    A System for Turning Paid Intent Into Conversion
    Playbook6 min read

    A System for Turning Paid Intent Into Conversion

    Most websites show the same page to every visitor. That works until you buy traffic. Tailor is a system for not doing that.

    Greg BayerFeb 7, 2026
    We Tested Our Own CTA in Under a Minute. Here's What Won.
    Product2 min read

    We Tested Our Own CTA in Under a Minute. Here's What Won.

    Albert and I were debating CTAs on our site. Instead of arguing, we tested it with our own product in under a minute. Three days later, we had a clear answer.

    Greg BayerOct 1, 2025
    🍌 Nano Banana Changes How We Tailor Pages
    Product3 min read

    🍌 Nano Banana Changes How We Tailor Pages

    With Nano Banana, you can instantly generate high-quality campaign-specific images right inside your pages. No uploads, no bouncing between tools. Just tailor, generate, and test in under 2 minutes.

    Greg BayerSep 30, 2025
    Hard Work Builds Muscle. Smart Work Builds Growth.
    Team Culture3 min read

    Hard Work Builds Muscle. Smart Work Builds Growth.

    996 isn't new, but knowing when to lean on raw effort versus experience makes all the difference. Here's what I learned from Stanford to startup success.

    Greg BayerSep 15, 2025
    Most ad dollars don't die in the ad. They die on the landing page.
    Playbook2 min read

    Most ad dollars don't die in the ad. They die on the landing page.

    Not because ads are broken. Because message match is. Here's how turning static pages into adaptive ones can fix your campaigns.

    Greg BayerSep 12, 2025
    Marketing's Evals Layer: Why A/B Testing is Your Competitive Advantage
    Playbook4 min read

    Marketing's Evals Layer: Why A/B Testing is Your Competitive Advantage

    Everyone in AI is obsessed with evals. In growth, we've always had them. They're called tests. Here's why speed plus measurement is a superpower in marketing.

    Greg BayerSep 9, 2025
    The Power of Community: Reconnecting at HumanizeHer
    Community4 min read

    The Power of Community: Reconnecting at HumanizeHer

    Last night reminded me why I love this community. Caught up with so many old friends from my LinkedIn days at Erica's HumanizeHer event and soaked up great conversations until the very end.

    Greg BayerSep 4, 2025
    Building Community: Connecting with Fellow Marketers After INBOUND2025
    Community3 min read

    Building Community: Connecting with Fellow Marketers After INBOUND2025

    Albert & I had a great time catching up with Kamil and Imran at the B2B Marketers War Stories event. Nothing beats swapping real stories with fellow builders who've been in the trenches.

    Greg BayerSep 3, 2025
    1-Click Translation: Making Global Landing Pages Effortless
    Product2 min read

    1-Click Translation: Making Global Landing Pages Effortless

    Most brands spend weeks and thousands of dollars translating their landing pages. We just made it a 1-click, 30-second job with instant adaptation for global markets.

    Greg BayerAug 26, 2025
    Most Landing Pages Fail at the Moment of Truth
    Playbook3 min read

    Most Landing Pages Fail at the Moment of Truth

    Most landing pages fail not because the design is wrong or the offer is weak, but because the message doesn't match why the person clicked. Here's how we're closing that gap.

    Greg BayerJun 18, 2025
    Celebrating inVest Ventures' First Anniversary
    Community2 min read

    Celebrating inVest Ventures' First Anniversary

    Reflecting on the incredible energy and community at inVest Ventures' 1-year anniversary celebration as both an LP and backed founder.

    Greg BayerJun 13, 2025
    The Future is Personal: Insights from Stanford Founders Demo Day
    Community6 min read

    The Future is Personal: Insights from Stanford Founders Demo Day

    Why treating every website visitor the same is a missed opportunity, and how AI is revolutionizing personalization across every digital touchpoint.

    Greg BayerMay 29, 2025
    Speaking at Professional Marketers Network: The Future of Landing Page Personalization
    Community4 min read

    Speaking at Professional Marketers Network: The Future of Landing Page Personalization

    Sharing insights about instant landing page personalization and the future of marketing automation at the Professional Marketers Network gathering.

    Greg BayerMay 20, 2025
    OpenAI Images + Tailor AI: The Future of Campaign Visuals
    Product5 min read

    OpenAI Images + Tailor AI: The Future of Campaign Visuals

    OpenAI's ChatGPT Images broke records with 100M users generating 700M images in week one. Here's how we integrated it into Tailor AI for instant, on-brand campaign visuals.

    Greg BayerMay 13, 2025