At the recent Stanford Founders Demo Day, I joined a panel hosted by Niamh O'Donnell from Unusual Ventures, alongside Breana Teubner and Rajan Vaish, Ph.D., about what's coming next in digital experiences.
The question I kept coming back to on stage: would you run a Super Bowl ad and send everyone to a page that wasn't purpose-built for that audience and message? Of course not. Yet most websites do exactly that every day. A first-time visitor from a LinkedIn ad sees the same page as a returning enterprise buyer from Google. Same headline, same proof, same CTA.
That made sense when personalization meant manually building a landing page per campaign. AI has made page-level personalization fast and cheap, and that's what we're building at Tailor AI: tailored pages that ship in minutes and get measured against revenue.
Grateful to Niamh for hosting, and to the founders and investors who came with hard questions. Fired up about what's next.
Written by
Greg Bayer
CEO & Co-founder