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    How do Test Ideas work?

    From the Tailor AI team · Reviewed

    Answer

    Test Ideas is a standing, ranked queue of fully built tests based on your ads, traffic and pages. Each proposal includes its audience, expected 30-day reach, key changes and a before/after preview.

    New runs add to the queue instead of replacing it. Dismissed ideas stay dismissed and can be restored. 'How Tailor got here' lists the sources behind a plan. Review the evidence, audience and preview, then approve the idea and start the resulting draft when ready. Results and durable lessons inform later proposals.

    Steps

    1. Run Test Ideas with your ad accounts connected so proposals reflect real spend.
    2. Set your standing brief so ideas match your voice and goals.
    3. Launch the top idea, or refine it first with one line of feedback.

    Caveats

    With very low traffic, ideas lean toward bigger swings because small tweaks won't reach significance.

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